Home Dive Industry Profile Time Concepts Unveils Shane Dorian ICON Signature Series Watch

Time Concepts Unveils Shane Dorian ICON Signature Series Watch

Time Concepts - Shane Dorian

In late July of this year, California-based innovative watch company Time Concepts, LLC launched its latest series of watches under its Szanto brand: the Szanto ICON Signature Series: Shane Dorian. As with other pieces designed under the ICON Signature Series’ umbrella, this piece honors the skill, tenacity, and commitment of its namesake, praising professional surfer and hunter Patrick Shane Dorian and his devotion to all things ocean.

A world-renowned surfer hailing from Kailua-Kona, Hawaii, Shane Dorian, 46, is considered one of the top big wave riders in the world, and spent 11 years competing on the World Championship Tour.

“I’m a product of my environment. I grew up on the beach in Hawaii (my parents had a restaurant at the beach in Hawaii) and naturally learned to surf, fish, dive, and learn about the ocean any way I could,” says Shane. “I have surfed as a professional and spent the last few decades surfing the globe and chasing big swells every chance I get.”

Shane is also an impassioned bowhunter: a talent he developed at a young age and cultivated into adulthood.

He details:

“I spent a lot of my childhood fishing, but never hunted until I was much older. I moved up to 4,000-foot elevation in Hawaii and got a bow and fell in love shooting the target each afternoon letting a few arrows go. I wanted to start bowhunting to provide my family with healthy wild meat and became obsessed with spending days in the mountains learning how to hunt and care for the meat. I love having clean, healthy meat at all times for friends and family, and the days spent at high elevation among the animals and elements reminds me of why I also fell in love with surfing. The two are very similar in many ways.” 

Time Concepts – Shane Dorian 5302

The Szanto ICON Signature Series: Shane Dorian pieces are built to last: water resistant and solid with a brushed 316L stainless steel case, a hardened K1 crystal to resist scratching and provide water resistance up to 200 meters, a unidirectional dive-timing bezel, and a genuine rubber strap that features a hole pattern for ventilation and water disbursement: a must for water adventurers. On/off fingernail pull spring pins enable users to change straps on the fly. The watch features a Swiss superluminova lume on the hands and dial numbers, providing a long-lasting glow perfect for nighttime pursuits and dark conditions.

Down to its elements, this timepiece has been meticulously designed with Shane’s preferences and interests. The signature watch’s colors, black and green, are organized in a camouflage pattern, representing his passion and for hunting.

“The colorways are just personal preference,” he explains. “Obviously, my love for the outdoors was the inspiration for the green elements and I wanted to go with simple and classic: something that I know I will be happy with for a long time.” 

“We aimed to take the integrity and legacy that the Szanto brand has built in dependable watches over the years, and put a unique spin on the design that caters to Shane’s deep passion for hunting, while still being ideally equipped to handle the beating a watch can take in huge surf,” states Time Concepts Founder Barry Cohen. “Shane is such a talented and accomplished individual that it came as no surprise how hands-on and involved he was in working with us to arrive at the final design for his watch. We’re so proud of the final product and eager to see the reactions from both surfing and hunting communities.”

Szanto ICON Signature Series: Shane Dorian watches retail between $250 and $275 and are available for purchase online at timeconcepts.net.

Time Concepts – Shane Dorian 5304

About Time Concepts

Time Concepts, LLC was started by Barry Cohen after a 27-year career as founder, former owner and Co-CEO of the Swiss-made watch company Luminox, responsible for making the official watch of the Navy SEALs, which established Luminox as a global brand in the 1990s. Cohen launched Time Concepts as a platform to develop Private Label watches after receiving ongoing requests to develop watches for other brands or retailers, and later added their own Szanto (the Z is silent!) vintage brand and the Hawaiian Lifeguard Assn brand of dive watches. Time Concepts develops watches in Switzerland and Asia, and uses only top-quality manufacturers, with most watches manufactured in a dust-free, temperature and humidity controlled clean-room environment to ensure years of dependable service. For a full list of products and additional information on Time Concepts, please visit www.timeconcepts.net.